The IP Rights Covering Virtual Environments, First-Person Shooters and the Marvel Cinematic Universe
Staff, 2022-12-25 08:15:13,
As each year dwindles to a close, IPWatchdog puts together a list of Iconic Toys and Games that have become wild commercial successes, thanks in large part to the patents, trademarks and copyrights protecting the commercial sale of those products. This year, we’re taking a more modern approach by looking at games and toys that are currently popular, rather than honoring those treasured gifts from Christmases past. From Roblox to Activision Blizzard to Crazy Aaron’s, this year’s list of iconic toys and games includes some of the most popular entertainment properties for children and adults. Taking a look at the IP rights underpinning many of those properties gives us an interesting perspective on recent developments in both technological improvements as well as new branding for famed superhero characters.
Roblox Online Gaming Platform and Virtual Environment System
Virtual environment company Roblox Corporation has had a very strong calendar year, recently reporting in earnings that the third quarter of 2022 saw 58.8 million daily active users who were logged into Roblox’s online platform for a total of 13.4 billion hours. Roblox has become a favorite among younger users who enjoy the variety of gaming experiences accessible through the online platform, but the platform is becoming capable of providing an array of immersive experiences expected to attract older consumers as well. Last November, Boston’s Museum of Science announced that it would be…
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