Study shows video game industry leaves billions on the table
Staff, 2023-01-04 12:40:00,
SALT LAKE CITY, Jan. 4, 2023 /PRNewswire/ — Despite the strong performance of the video game industry overall, a study by Blue Owl AI reveals billions in untapped revenue—and how it could be captured. The ongoing research, begun in 2019, reveals console and PC gamers’ buying interests, behaviors, attitudes, and motivations.
This week, Blue Owl AI shared estimated short-term market opportunity for 10 titles released over a year ago showing over $1.5 billion left on the table.
TEN TITLES OVER 1 YEAR OLD
WITH OVER $120 MILLION IN SHORT-TERM OPPORTUNITY*
Assassin’s Creed Valhalla
Call of Duty: Black Ops Cold War
Resident Evil 3 Remake
Crash Bandicoot 4: It’s About Time
Assassin’s Creed Odyssey
Red Dead Redemption 2
Star Wars Jedi: Fallen Order
*Gamers indicating high interest in buying at optimal price
Source: Blue Owl AI Video Games Study updated January 2, 2023
“Video games is a hypercompetitive industry, with millions of titles vying for the gamer’s dollar,” says Jeff Brazell, Professor of Marketing at the University of Utah and CEO of Blue Owl AI. “It’s hard to break through the noise to make gamers aware of your title and get them to consider it….
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