Since everything about gaming is digital – every moment, achievement, every sellable content, NFTs make complete business sense. However, there is still a big gap in terms of awareness and knowledge amongst gaming creators on how Gaming NFTs work. Image: Shutterstock

It seems NFTs might not just be a marketers shiny new toy. One space where NFTs are making an impact in brands’ engagement strategies in a meaningful way is in gaming. Gaming content is getting tokenized and gaming NFTs are the new trendsetters in the space. Although at a very nascent stage, gaming NFTs (Non-Fungible Tokens) worth lakhs are being sold in India. Web3 startups are gearing up to meet the demand in the space by facilitating digital assets that represent in-game content.

Bengaluru-headquartered blockchain-based esports fan engagement startup STAN, for instance, collaborated with over fifty well-known gaming creators and esports athletes in India to launch what was perhaps the first-of-its-kind NFT, a Limited Digital Collectibles’ (LDC) collection, in the country. Jonathan, GHATAK, Total Gaming, Lokesh Gamer and AS Gaming are some of the popular names that came up with their NFTs with STAN. The total value of all the NFTs being sold went up to Rs75 lakh.

Some of these NFTS were sold out in just hours. Rocky RDX who is a popular esports caster and creator with a combined audience reach of around 2.5 million sold-out his NFTs within twelve hours of launch on the…