New M&M’S campaign inspires moments of everyday happiness after a transformative year for the brand, using the power of fun to create a world where everyone feels they belong.

NEWARK, N.J., Dec. 22, 2022 /PRNewswire/ — After a monumental year, M&M’S®, proudly part of Mars, has announced that the brand is kicking off 2023 with a return to Super Bowl.

Mars has been a part of Super Bowl’s showstopping advertising lineup for more than a decade collectively across the portfolio of iconic brands.

Mars has a history of celebrated ad campaigns debuting around Super Bowl, one of the biggest consumer stages in the world. Most recently, the 2021, M&M’S “Come Together” spot was ranked #4 on USA Today’s Ad Meter, and in 2020, the SNICKERS® “You’re Not You” 2010 spot, was ranked as the #1 best Super Bowl commercial over the last twenty-five years by USA Today.

“Mars has delivered some of the most buzz-worthy Super Bowl moments over the years, and we’re inspired by the M&M’S brand being back in the mix in a new way for 2023,” said Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America. “M&M’S brings people together through the power of fun to foster belonging, with universal humor that entertains fans in a way only a globally loved and legendary brand like M&M’S can. The latest campaign extends our purposeful work over the last year but is rooted in a new creative…