Michelob ULTRA and the NBA Debut its 22-23 NBA Team Can Collection with a First-Ever Digital Art Reveal to Celebrate the Joy the Game Brings
Staff, 2022-12-01 09:39:00,
The beer brand partners with the NBA to unveil its second series of NBA Team Cans with an immersive digital pop-up experience, featuring a performance by 21 Savage
NEW YORK, Dec. 1, 2022 /PRNewswire/ — 19 special-edition cans, six artists, and one NBA season where joy runs deep. Michelob ULTRA is teaming up with the NBA to unveil the 2022-2023 Michelob ULTRA NBA Team Cans to coincide with Art Basel.
To debut year two of the collection, the beer brand and playmaker at the intersection of sports, tech and culture, is bringing basketball fans the ultimate digital art pop-up experience where some of the biggest sports and entertainment stars will come together to celebrate the joy that beer and basketball brings to NBA fans everywhere.
“Michelob ULTRA is proud to partner with the NBA to bring fans a new way to support their favorite team and enjoy the game they love,” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “As the beer brand known for superior enjoyment, the Michelob ULTRA NBA Team Cans represent the joy and passion that fans have for their teams. We’re excited to bring this year’s Team Cans to life with a first-ever digital art experience and remind fans everywhere: no matter who you root for, it’s only worth it if you enjoy it.”
Before the collection hits stands nationwide, fans heading…
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