IAS Partners with Gadsme to Provide Greater Transparency for In-Game Advertising Performance
Staff, 2022-12-15 05:00:00,
The partnership will help advertisers measure media quality for their in-game campaigns
NEW YORK, Dec. 15, 2022 /PRNewswire/ — Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid traffic measurement (IVT) through the IAS Signal platform.
“As the global in-game advertising market continues to grow, we are excited to partner with Gadsme to further develop campaign measurability and performance in gaming environments,” said Tom Sharma, Chief Product Officer of IAS. “This partnership creates a new level of transparency for marketers and will ensure confidence that they are engaging real users and driving outcomes.”
In-game environments have posed various challenges for verification measurement, including multiple device types and platforms, which make it difficult to use a single tech suite for verification coverage. IAS’s solution combats this issue by enabling marketers to validate that impressions are fraud-free, verify their campaigns reach real people, and equip them with critical campaign insights. All…
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