We’ve come a long way since CryptoKitties and Axie Infinity were the most compelling options in the blockchain gaming space. Today, the blockchain gaming market is a billion-dollar industry, valued at roughly 4.6 billion dollars in 2022. Still, this growing slice of the gaming industry has decades’ worth of catching up to do with the mainstream gaming market, which saw a valuation of an estimated $232.02 billion in the same year.

But not all brands are going full throttle on Web3 features in their games. In 2022, Microsoft took a hard stance on NFTs in its proprietary Minecraft game, banning them outright. As a general consumer block, gamers themselves haven’t been very keen on NFTs, either. But where do mainstream gaming icons stand on NFTs now? Here’s a look at the biggest gaming brand’s positions and policies regarding NFTs and Web3.

Ubisoft

Ubisoft, best known for developing and publishing the long-running (and wildly successful) Assassin’s Creed series, was one of the first big players in the mainstream gaming industry to try their hands at working blockchain technology into their products. April 2021 saw Ubisoft partner up with Tezos as a corporate backer, its then-latest partnership in a series of moves that saw the gaming company attempt to build its roots in the growing Web3 ecosystem.

Notably, these moves were made out of…