GATORADE® LAUNCHES “THE NEXT 90 MINUTES” TO INSPIRE GREATNESS IN ATHLETES AT ALL LEVELS, STARRING LIONEL MESSI, AND FEATURING ROBERTO CARLOS AND ROBERT PIRES
Advertising, Beverages, entertainment, Food & Beverages, Gatorade, General Sports, New Products & Services, Non-Alcoholic Beverages, Retail
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Staff, 2022-11-14 03:00:00,
IN THE NEW GLOBAL CAMPAIGN, GATORADE REINFORCES HOW PREPARATION IS KEY WHEN FACING ANY CHALLENGE AHEAD WITH CONFIDENCE
NEW YORK, Nov. 14, 2022 /PRNewswire/ — Gatorade®, the world’s number one sports drink*, launches an epic new global campaign to inspire future generations mentally and physically to achieve greatness, by facing any challenge ahead with confidence. In an exciting hero film, titled “The Next 90 Minutes” starring Messi, Gatorade reinforces that no matter the level of athlete, preparation is the key to confidence on the pitch.
Gatorade is proud to have fuelled Messi through pivotal moments in his incredible career, and this new campaign champions this long-standing partnership with seven time Ballon D’Or winner. Also featuring legends of the game Roberto Carlos and Robert Pires, the trio of athletes have united to show how the secret to success is not what the challenge is, but how prepared you are to face it.
The sports drink brand has long been using its science-backed research through GSSI (Gatorade Sports Science Institute) to help strengthen and improve athletes’ mental and physical game, inspiring them to play at their peak. As a partner to performance, Gatorade encourages all athletes to never settle on their path to greatness.
“Through Gatorade’s long-standing…
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