Tonight in Unpacks: SBJ’s Game Changers event highlights the importance and sound business rationale of investing in women’s sports. It also digs into some of the details of how brands and stakeholders are doing just that.

Other headlines:

• K.C. Current owners: Investment key to success in women’s sports
• PepsiCo leans into A’ja Wilson, WNBA sponsorships
• MSP Sports takes on majority ownership of X Games
• Betr to promote extensively around founder Jake Paul’s upcoming fight
• Hawks, JPMorgan Chase agree to multiyear sponsorship extension
• Sports Media Pod: Nantz says goodbye & Davis says hello to big events
• Playfly’s Michael Schreiber on evolving strategies, college sports growth

In today’s Morning Buzzcast, David Albright covers St. Louis City SC losing its stadium naming deal; Fanatics expanding its Mitchell & Ness footprint; and a college basketball exhibition game coming to PPV this week.

Ahead of their first-ever appearance in the NWSL title game this Saturday, Kansas City Current co-owners Angie and Chris Long took the stage at SBJ’s 10th annual Game Changers conference to discuss their massive investment in the franchise since acquiring it in 2020, notes SBJ’s Alex Silverman. The team this year opened its own $15 million training facility in just its second season and is in the process of building the first stadium intended exclusively for a women’s sports team at a cost of $117 million.

Asked about their…