Entain Foundation Launches Mental Wellness Drive In The United States
Staff, 2022-11-23 09:31:06,
Mental health issues in sports and esports is very much an in vogue topic at the moment after many years of being almost entirely disregarded.
And Entain are looking to play their part through their non-profit United States based subsidiary Entain Foundation U.S.
The company has joined forces with one of the biggest names in mental and behavioural health in the United States, INTENTA, to launch an esports mental wellness campaign which has been aimed at the broad esports community and those with a vested interest in it.
Named the #MindYourGame campaign, it is the latest move in the industry by the UK-based esports giant after what has already been a hectic year for the company.
Busy Year For Entain Thus Far
The company has also been in the news relatively recently when Entain purchased BetCity for $850m back in June and then in October, Entain’s 1B loan became news when the company sought additional liquidity, increasing the value of its initial loan by an additional $250 million from the original $750m.
Entain owns a number of popular sports and esports betting sites around the world including the likes of Unikrn, as well as newly-acquired sites in the Netherlands, Croatia and beyond.
However, the company has now reached out through its non-profitable organisation Entain Foundation U.S, and in conjunction with mental and behavioural health group INTENTA, to launch a mental wellness campaign throughout 40 states of the U.S.
Who Will The…
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