Off-centered brewery to air first-ever Big Game commercial in a super small way, spending 1,000 times less than some advertisers

MILTON, Del., Jan. 24, 2023 /PRNewswire/ — Bringing its off-centered ethos to the football field, Dogfish Head Craft Brewery sprints into next month’s Big Game with one of the year’s smallest ad buys.

With some advertisers reportedly spending up to $7 million for a 30-second commercial during the Big Game this year, Dogfish Head is spending 1,000 times less.

Airing exclusively in the Delmarva (Delaware, Maryland, Virginia) area, a subset of the Salisbury Designated Market Area (DMA), which is ranked 137 out of 210 – and the region Dogfish Head calls home – the brewery’s 30-second spot will cost just $7,000 to air.

Dogfish Head’s spot – its first ever Big Game commercial – pokes a little fun at Big Game marketing hoopla, and instead of highlighting professional football, it highlights Electric Football. Featuring the brewery’s Founder & Brewer, Sam Calagione, the commercial pays homage to his use of Tudor Games’ iconic Electric Football game to invent the brewing method of continual hopping, from which the brewery’s beloved beers, 60 Minute IPA, 90 Minute Imperial IPA and 120 Minute IPA, were born.

By rigging an Electric Football game over a brew kettle, Calagione was able to cascade hops into his beers at a…