Burberry releases digital clothing collection in video game Minecraft
Staff, 2022-11-08 03:15:00,
British fashion brand Burberry has collaborated with video game Minecraft to release a collection of in-game clothes, a playable “Burberry x Minecraft universe”, and a range of limited-edition physical garments.
The 15-piece digital collection was developed for players of the popular world-building survival game Minecraft and includes pieces featuring the Thomas Burberry Monogram, which is made up of the Burberry founder’s initials TB.
“Bridging the digital and physical worlds, Burberry and Minecraft encourage communities to showcase their self-expression and equip the modern explorer with in-game skins and character creator items,” Burberry said.
“Comprising of an in-game adventure called Burberry: Freedom to Go Beyond, the collaboration allows consumers to both physically and digitally immerse themselves in a distinctly Burberry x Minecraft universe.”
Players can choose from five different looks, including plain white T-shirts, checked scarves, sweaters adorned with the Burberry logo and knee-length skirts among other items.
The garments can be worn in-game by avatars – digital versions of each user that can be customised with clothes and accessories.
Avatars wearing the collection can complete a range of challenges, such as a maze clad in Burberry’s signature check pattern, in four worlds designed in collaboration with Minecraft mapmakers Blockception.
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