Avocados From Mexico® Kicks Off its Return as a Big Game Advertiser
Staff, 2022-12-08 07:30:00,
An estimated 250 million pounds of avocados are consumed leading up to the Big Game, enough to cover a football field with more than 75 feet of guacamole1
DALLAS, Dec. 8, 2022 /PRNewswire/ — Time to huddle up and chow down. Avocados From Mexico® (AFM), the number one selling avocado brand in the U.S., is confirming they will be back at the Big Game, sparking goodness on television screens nationwide for the eighth time in a decade with a 30-second spot on advertising’s biggest night. The beloved brand is no stranger to the Big Game and will touchdown in February 2023 with a new ad, supported by a fully integrated 360 marketing campaign.
The new ad will highlight good times and good taste, as avocados and guac are winning gameday favorites that #MakeItBetter. Because guac is guaranteed to be at everyone’s watch party, it’s no surprise the Big Game remains the number one occasion where avocados and guacamole are served and prepared2. In fact, roughly 250 million pounds of avocados are shipped from Mexico to the US every year during the 4 weeks leading up to the Big Game in February. Holy guacamole! To put that statistic into perspective, that’s enough avocados to:
- Stretch down and back the length of Arizona – where the Big Game will take place – more than 63 times when placed end to end3.
- Fill approximately 30 million football helmets with guacamole4.
- Stretch down the length of nearly 361K football fields when placed end to end5.
“The Big Game is very special…
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