7 in 10 Online Consumers in Southeast Asia and Oceania are Gamers – Samsung Newsroom Australia
Staff, 2023-03-16 00:48:45,
Across the region, more than half (56%) play games a few times a week
Samsung Electronics Co. Ltd has released findings from its Southeast Asia and Oceania (SEAO) Gaming Insight Study, which found that 7 in 10 online consumers in the region are gamers. Conducted in partnership with ONE Esports, over 6,800 consumers aged 18 to 49 across seven markets (Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam) were surveyed in the last quarter of 2022, showing a widespread love for gaming whether at home or on-the-go.
Across the region, playing to de-stress and relax was cited as the top reason for gaming (74%), with an average of 7 hours a week spent on gaming. Most gamers (92%) preferred to engage in gameplay from the comfort of their home, and over half of gamers (58%) were found to spend an average of USD $30 monthly on gaming-related purchases such as exclusive online content, esports tournament tickets, streamer subscription, skins, and merchandise collectibles.
The study identified four distinct gamer personalities among gaming fans in this region – Hardcore Gamers, Gaming Enthusiasts, Casual Gamers & Spectators, as well as Casual Gamers, based on their total time spent playing games and watching gaming or esports content. The study found that more than half of gamers surveyed (56%) indulge in this pastime at least a few times a week, consisting of Hardcore Gamers and Gaming…
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