5×5 Gaming launches Closed Beta with rewards for participants
Staff, 2023-01-20 20:31:50,
– FaZe Holdings Inc. (Nasdaq: FAZE) (“FaZe Clan”), the lifestyle and media platform rooted in gaming and youth culture, and iconic luxury sports car manufacturer Porsche AG (P911) announced today a multi-year partnership. Together, Porsche and FaZe Clan will inspire the next generation of gamers to make their dreams a reality through original content, esports initiatives, consumer products and digital goods, all slated for 2023.
“FaZe’s leadership at the intersection of gaming and youth culture, combined with our deep understanding of today’s creators, presents an ideal opportunity for Porsche to reach the next generation and connect with our worldwide fan network,” said Lee Trink, CEO at FaZe Clan. “We’re thrilled to partner with a modern luxury brand like Porsche, who like FaZe Clan pushes boundaries to expand its audience, while also consistently placing the importance of community and innovation first.”
Robert Ader , CMO of Porsche AG, added: “Porsche has been deeply involved in gaming and esports for several years, with a clear focus on racing – staying true and authentic to the heritage and DNA of the brand. Throughout our discussions, we’ve seen that FaZe and Porsche share similar core values of performance and innovation. Through this first-of-its-kind partnership, we aim to inspire the gamer community to realize their own dreams.”
The partnership will kick off with a content series that sees FaZe Clan members expressing their unique stories of success and…
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